About Me

About Me

Hi, I'm Jake Challenor, a comms advisor to CEOs and leaders building blockbuster brands inside the billion-dollar business of entertainment.

In 2023 I launched a strategic comms agency, Sound Story. We partner with trailblazing brands to launch, grow and manage their reputations on the world stage. Our clients are modern media companies, live entertainment groups, leaders in talent management, tech trailblazers, and startups transforming the future.

I’ve worked in the entertainment industry for over 20 years. Before launching Sound Story, I was the Print Editor of Rolling Stone AU/NZ, Executive Editor of Variety Australia and Publisher of The Music Network and Radio Today.

Sounds Like Jake is a place to share ideas, learnings and other thought bubbles about business, comms and culture for founders and leaders.

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Jamie Larson