About Me

Hi, I'm Jake Challenor, a strategic communications advisor. In 2023 I launched Sound Story. We're a brain trust of strategists, business journalists and future-focussed storytellers, partnering with brands in the creative industries.

I’ve worked in media and entertainment for over 25 years. Before launching Sound Story, I was the Print Editor of Rolling Stone AU/NZ, Founding Executive Editor of Variety Australia, and Publisher of The Music Network and Radio Today.

Sounds Like Jake is a place to share ideas, learnings and other thought bubbles about strategic communications for leaders in the creative industries.

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