Jake Challenor

Act like a news editor, not a publicist. I've read hundreds of terrible pitches as an editor - maybe 5% actually got my attention. 3 tips I shared with a tech founder last week: 1. Think like a journalist (e.g., why will readers of X publication care

If we continue to look at old charts as an indicator of health, Aussie music is failing. But it's not, at least not on the world stage.

From consolidating comms to adopting a global strategy, here are seven comms trends and predictions for 2024.